Good Content Is Ok. Great Content Rocks!

I often tell people that content is king. And, you know what? This isn’t quite right. Why? You see…content is good, but great content is “king.” Think about it. Why do you become engrossed in a movie or TV show? Why do you send a funny video to a friend? Why do you enjoy talking with certain people? Why do you like to read certain articles? The answer is simple. We do these things because we love watching, hearing or reading great content.

Everyone is busy. Whether we are in person (offline) or online (virtual), it takes something special and unique to pull us in and “wow” us. We live in a world where most people have a short attention span. So, how does something attract attention? The secret is simple. It is all about great content. Good content is OK, but it will always lose out to great content. With that in mind, I am going to attempt (stress attempt) to show you what I mean. OK, here we go…

The next time someone flies off the handle at you with the goal of putting you between a rock and a hard place consider their reasoning. If your goal is to be clicking on all cylinders…do not settle for being stuck in a catch 22 situation or being limited by flavor of the month-type thinking. Instead, work through all the smoke and mirrors to ensure that everyone is on the same page. What does this mean? Simple: Cut to the chase and get to the bottom line. Most organizations seek to raise the bar in performance so they can get their foot in the door with new clients. However, be careful not to jump the gun in doing this or you will be going off half-cocked. If you move too quickly without proper planning you will get close, but no cigar. Then, you will be back to the drawing board and experience a hard fall from cloud nine.

Ryan T. Sauers is the president of Sauers Consulting Strategies. The firm consults with the front end of printing and related organizations across the U.S. Key focus areas include: sales growth, brand positioning, organizational communications, organizational strategy, and integrated marketing. Sauers is a national speaker and writes feature articles in global publications. He is also an adjunct university professor teaching leadership, communication, and entrepreneurship to business leaders. Sauers has been recognized as a thought leader in human behavior. He is a Certified Myers Briggs and DiSC Practitioner, as well as a Certified Marketing Executive. He is working on his Doctoral degree in Organizational Leadership and will achieve certification in Emotional Intelligence later this year. Sauers is author of the best-selling books: "Everyone is in Sales" and "Would You Buy from You?" Visit:

Related Content
  • Melissa Sienicki

    Just brilliant, Ryan. I love your clarification of "content is king", specifying that GREAT content is the real king. I also found the idea of great content being a two-way dialog or conversation to be particularly thought-provoking. Thanks!