Get More Subscribers for Your Email List

For the past few weeks, FEI marketing guru Marka has been giving marketing greenhorn Lucy tips on writing, designing and measuring the success of excellent landing pages. This week, Marka teaches Lucy how to grow FEI’s broadcast email list. Remember, fire = print.

Marka headed to FEI’s break room to eat lunch. She’d been thinking all morning about devouring the olive-stuffed duck she’d picked up at the supermarket. But when Marka opened the communal fridge, her duck was gone.

“Great Zeus’ beard!” Marka swore. “I just know Zoot’s behind this. The man has less self-control than Dionysus at a bacchanalia.”

Lucy approached Marka. “We have a problem,” she said.

“Darn right we have a problem!” Marka cried.

“You also think our O-mail list needs more subscribers?” Lucy asked.

Marka was caught off-guard. “Uh. Sure…”

“Our weekly O-newsletter helps the FEI brand stay top of mind with prospects and customers across Olympus,” Lucy began. “When we started the O-newsletter program, we compiled a list of everyone we’d done business with. Yet the Olympian economy is growing, and new businesses are starting up every day. We’re not doing enough to regularly capture the O-mail addresses of new potential customers.”

“O-mail list development should be an ongoing process,” Marka agreed. “Since it looks like I won’t be eating lunch today, let’s go to your office. I’ll give you three easy tips for getting more O-mail subscribers.”

In Lucy’s office, Marka pulled down a whiteboard and started writing:

Tip #1 – Include O-cial media “Share” icons on every O-newsletter page.

“Many Olympians habitually share interesting content with their O-cial networks. If we make it quick and easy for subscribers to share our O-mail’s content, we’ll help our O-mail reach a wider audience,” Marka explained.

“One problem,” Lucy said. “As of right now, users of O-Twitter, O-Facebook and other sharing-enabled O-cial media sites can share only content from O-site pages —not from broadcast O-mails.”

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T.J. is team leader of Grow Sales, Inc., a marketing and social media services company operating at the intersection of compelling content, clear vision and quality communication practices. In this blog, fire is a metaphor for print. Hang on, this ride will be weird...Prometheus crept into Mt. Olympus, stole fire, returned to the lowlands, ran from house to house distributing it, got caught, was chained to a rock, lost his liver to a huge ugly bird and was rescued by Hercules. Leveraging his fame, Prometheus started Fire Enterprises Inc.  (FEI). Since fire was the hottest technology of the time, company success came fast and furious. Two generations later, fire isn't such an easy sale. Now led by Prometheus' grandson Org, FEI's growth is non-existent, competitors are pounding and prices are in the toilet.
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