Five Things Great Leaders Do (That Others Don’t)

For most people, researching and analyzing a market is a lot like going to the dentist. Despite market competition racing at incredibly faster rates that started with content rich driven marketing, our analysis of the marketplace reveals a sorry state of affairs: fewer than 20 percent of medium size or larger corporation employees can state the value proposition and strategy currently in place and the majority of senior executives spend as little as 10 percent of their month on strategy. The good news is that there are companies out there bucking the trend, and there are observations we can make about how they are doing it.

Senior leaders are intense until “The Big” solution is found. Leaders’ outlook and beliefs have more impact than all of the lower management’s voice combined. One spirited speech with follow-through actions from a CEO can cause more change in a company than 500 hours of sales training. It’s because doing something with authority always trumps talking about it. When employees see their leader doing something they want to follow along and copy the behavior.