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How many print buyer e-mail addresses do you have in your database? Where and how do you maintain them, enabling you to market effectively and efficiently?
The best-run printers have a good grasp on this. Doing a better job in this area is essential to stay ahead of the competition. Keeping your name in front of your customers must be a priority.
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- Business Management - Marketing/Sales
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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