First Impressions Make or Break Deals

Print buyers and prospects are watching you. How do you know if your house is in order? Are you prepared to court new business? Let’s start with the basics.

1) Phone systems and plain ol’ etiquette.

Think of your customer’s experience when calling you. Today, I called a customer and heard “Hello.” That was it! I asked if I had the right place because it didn’t sound like the $5 million printer I’ve learned to know and love.