Entice Clients with Interactive Business Cards (Includes Video)
This week's piece, by designer Claudia Neri of Teikna Design, is a clever interactive format that shows off some of the projects that the firm has produced. But what makes this piece unique is that it contains a booklet that opens up into a poster.
The outer cover is Plike, offering a rose-petal feel. The business cards are held together with a rubber band—which makes it look like a treat to open. Within the inside cover, there are instructions on how to create a business card stand. Teikna's business cards are placed there, as well as a small booklet that displays the firm's work. The booklet can also be opened to view as a mini poster. And at any given point in time, you can pick the image you like best, select it and place it in the business card stand. Now, what a wonderful way to entice clients and entertain them!
The card was printed by Fontegrafica sri, Italy; and the paper used for this project was Gruppo Cordenons Plike, Arjo Wiggins CX22.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.