Email Marketing: How Ferguson Enterprises generated over $10 million in online revenue

Mary Abrahamson, Email Marketing Specialist, Ferguson Enterprises, and her team combined offline and online efforts to generate more than $10 million in online revenue through the Ferguson Rewards program, which included more than 90 in-person events. Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down with Mary in the Media Center at Email Summit before her session. Watch now to learn about creating quality content for your audience.