EFI Connects with Users
While Steve Wynn may be getting remarried this Saturday at his namesake Wynn Las Vegas hotel and casino, complete with a Garth Brooks concert for his wedding party participants the night before, the “marriage” between EFI and its customer base appears as rock-solid as ever. That was readily apparent with the record-setting attendance of more than 1,000 printers participating in the 12th annual EFI Connect users’ conference being held at the hotel through Friday.
During one of the opening general sessions, Marc Olin, EFI senior vice president and general manager of APPS, succinctly summed up EFI’s mission: “Connect isn’t about selling you products; it’s about providing you value for products that you’ve purchased.”
The conference enabled attendees to choose from more than 150 educational sessions, check out the latest EFI and partnering event sponsor products, share feature “wish lists” at user group meetings and, most importantly, network and discuss industry best practices with their peers.
For the first time, EFI also hosted a three-day Fiery Tech @ Connect digital print server and solutions track for 140 reseller sales analysts and specialists. Also new this year were some 60 former Radius MIS customers who attended Connect for the first time as a result of EFI’s acquisition of Radius, and several former PrintStream users who were able to learn fist-hand how PrintStream’s fulfillment capabilities are being integrated into EFI’s Monarch and Pace MIS offerings.
The conference kicked off with a lively “fireside chat” between Adobe President and CEO Shantanu Narayen and EFI CEO Guy Gecht. Topics ranged from Adobe’s growing revenue streams in areas such as data-driven marketing to Apple’s decision not to support Adobe Flash within its iPhone smartphone and iPad tablet devices.
As part of the event’s Digital Workflow Experience, a workflow demonstration showed a job moving from EFI’s Digital StoreFront Web-to-print solution to both Pace and Monarch MIS systems, then on to EFI PrintFlow dynamic scheduling and the Fiery Central production workflow tool, before being output to a Fiery-driven Ricoh Pro C901 toner-based printer or EFI’s new LED-curing based VUTEk GS3250LX wide-format inkjet printer. In addition, there was a live demo of Fiery integrated to Kodak’s Prinergy Digital Direct workflow.