Duh! It’s not the Technology…
It’s how you use it.
We—and that we includes marketers, printers, creatives and any and all involved in the trade of communications—need to realize that we have all the technology we need. Well, not really, but we have so much technology that few really understand the process to use, gain and profit from it.
Digital print, mobile, video, QR codes, pURLs and the like are all great, super, spectacular tools of our now converging technologies and needs, but are you using them to generate profit for you and your customers? Yes, all technologies have a worth, but do you know what the worth is?
What I find amazing is the lack of understanding of the true and complete use of any of these technologies. Yes, there are members of the communications club that get it, but most don’t understand how to use the various technologies for profit. So to make this blog as quick a read as possible, I’m turning the balance of the blog over to you, I am offer this space as sort of online Town Hall meeting on the use of technologies.
Email (Thad@nakinc.com) me a brief description of how you and your firm use the following three technologies. I will review the responses and provide a profit-based reply.
• Digital print
• QR codes