Duh! It’s not the Technology…

It’s how you use it.

We—and that we includes marketers, printers, creatives and any and all involved in the trade of communications—need to realize that we have all the technology we need. Well, not really, but we have so much technology that few really understand the process to use, gain and profit from it.

Digital print, mobile, video, QR codes, pURLs and the like are all great, super, spectacular tools of our now converging technologies and needs, but are you using them to generate profit for you and your customers? Yes, all technologies have a worth, but do you know what the worth is?

What I find amazing is the lack of understanding of the true and complete use of any of these technologies. Yes, there are members of the communications club that get it, but most don’t understand how to use the various technologies for profit. So to make this blog as quick a read as possible, I’m turning the balance of the blog over to you, I am offer this space as sort of online Town Hall meeting on the use of technologies.

Email (Thad@nakinc.com) me a brief description of how you and your firm use the following three technologies. I will review the responses and provide a profit-based reply.

• Digital print

• QR codes

• pURLs

Thaddeus B. Kubis is an integrated marketing communications, media convergence, and experiential marketing evangelist.

A passionate believer in the integration of all online and offline media, inter-digital integration, unified communications, the measurement and ROMI of any marketing program based on results, Thad acts as profit advocate for his myriad of clients.
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  • Guest

    Guess no one wants to play Thad. Nice try.

  • Thaddeus Kubis

    too bad, play is so much fun?

  • Dan Halmar

    Don’t they say that "wisdom" is knowing what to do with the information (technology) you have.?