If You Don't Carry Out This Simple 5-Minute Task You WILL Lose Business
Are the contact details in your LinkedIn profile up to date?
Many of the LinkedIn profiles that I have looked at recently did not have any contact details at all. Others had contact details from the past jobs. Some just had a personal email address. I wonder how often they are checked?
So why is this a big deal?
I was recently working on a print project for a client. I needed to get hold of some contacts that I haven't spoken to in a while. Knowing that some people move around to different companies, the first place I checked it out to see if I could get hold of them was LinkedIn.
I hadn't kept contact details for everyone. I didn't check out company websites. I didn't ask my contacts. It's much simpler and easier to check out a LinkedIn profile.
I know I’m one of many buyers who use LinkedIn as a valuable source of information
Remember that buyers like an easy life! The chances are that if your contact details aren't available, or aren't correct, on LinkedIn they will simply pass you over. They'll just move on to one of your competitors.
How upset would you be if you knew that you'd missed out on the opportunity to win a job simply because you haven't updated your contact details?
Do this one simple task now!
Go to LinkedIn. Check that your contact details are visible and correct. It will only take you five minutes. But it could stop you losing out on the chance to quote for a job.
Many salespeople are winning profitable work on social media: find out how you can too.
P.S. Learn how to sell print successfully using social media: download my free e-guide “Ten Social Media Rules For Print Sales People.” You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
