Done is Better Than Perfect

I am reading a very inspirational book called “Lean In” by Sheryl Sandberg, who is the CEO of Facebook. The subtitle is Women, Work and the Will to Lead. Many people have recommended the book to me, and I am really enjoying it. All I can say is that if I had read this book 25 years ago, maybe I would have gone to business school—NAH—I have no regrets and feel like I am one of the luckiest working women today. I get to balance life at home with life in an industry that I love.

But I digress. What I want to talk to you about today was introduced to me in this book but actually has nothing to do with gender issues in the workplace. You can all breathe a sigh of relief as I’m sure that is not why you read this blog (Ladies, we’ll talk later in the secret clubhouse Girls Who Print).

The quote that is the title of this blog, (and check out this awesome blog that explains its origins here) is very empowering. For the purposes of this discussion I am referring to sales and marketing issues. I am sure that when it comes to your clients’ projects, you all aspire to perfection, and your customers expect nothing less. But here are three ways that you can manifest this concept—which is basically to stop over thinking, being afraid, and analyzing, and just DO SOMETHING ALREADY!

MAKE THE CALL—Whether it’s been a while since you’ve made prospecting calls, or you’re a fresh rookie, making a call to a new prospect can be daunting. You might come up with 10 other things you “need” to do in order to avoid making those calls. But seriously—just DO IT. As long as you know what you’re going to say, and it isn’t, “Hi. I sell printing. Do you buy printing?” just go for it. With every call you make you’ll get better, stronger and more confident. Practice on a co-worker first to make sure you are making the best first impression possible, because you know you won’t get a second chance.

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

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  • Melissa Sienicki

    This article is spot on. As a perfectionist who jumped into the print world, I made all three of these things a part of my daily repertoire and I feel that they have made me better at my job. And I didn’t know about the secret clubhouse, but I can’t wait to check it out.

  • John Mascari

    Thanks Kelly! It is so true we all sit and think too much about how we are going to approach something and how it may or may not turn out. All the prep thinking…it is painful!
    Where’s the clubhouse? Is it like a treehouse?! Treehouses have so much room for activities!

  • Jaiprakash Muthuswami

    Great Kelly! I am in the printing industry and sometimes we can clog our thinking with looking for some non existent perfect super idea to improve our print sales instead of making that vital call to our existing customers and make enough time to call a new customer.