Don’t Limit Yourself to Now, When You Should be Looking at the Future

Twelve years ago when my family and I moved here to Georgia, my wife and I had spent many hours deciding where to live. We searched for good schools, convenient locations to all the amenities as well as a neighborhood that our daughters could grow up in safely. With a great realtor assisting us, we looked at many prospects that we could call our home. With having three daughters and the oldest only 10 years old, we starting looking at homes that would fit our immediate needs.

After some serious thoughts and conversations, we determined the probability of staying here for quite some time. This created the need for us to refocus our attention to different aspects of a home. A quick call to our realtor had her searching for homes that would fit our future needs rather than our present. Following more tire kicking and walk throughs, we found exactly what we were looking for. It had everything we needed now and what we would need when the girls grew into young ladies.

This is what you need to do when you start thinking about entering the UV printing market. Don’t just buy for today; look forward and think about what you’re going to need in the future.

I know you’re saying to yourself; “What, is this guy nuts? Why do I want to spend all of that extra money now, in today’s economy, if my only plan is to be able to run this one job for this one customer?”

This doesn’t mean that you need to buy a half-a-million-dollar, full-interdeck system with end of press drying if your currently looking to print a one color job on plastic. But, take a look around at your current business and how you can increase productivity in other areas as well as offer your current customers more value added services. Just because you off-line some of the specialty effects now, whether in-house or from an outside vendor, doesn’t justify continuing to do it that way. Why not look to do it in-line and save yourself both valuable time and money?

Darren has worked in the printing industry for 30 years and spent more than 12 years at two of the nation's leading high-end commercial printers: Bradley Printing in Des Plaines, IL, and Williamson Printing Corp. in Dallas, TX. During that time, he operated conventional and UV 40˝ sheetfed presses and also successfully managed a $15-million pressroom equipment transition. Darren also was Lead Press Instructor for Heidelberg, where he directed specialty equipment startups and was involved in all aspects of the printing process by teaching both instructor and pressroom employees.

In addition, he served as a troubleshooter for various printing companies in the U.S., Canada and Mexico. As operations manager for a start-up specialty folding carton company, he played a key role in achieving more than $6 million in sales within two years. Currently Darren is president of D.G. Print Solutions, a consulting firm that supports printing companies of all sizes. He specializes in growth development planning, pressroom color management and pressroom training through specialty print applications.

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