Do Printers Respect Their Customers?
Honestly, I believe most printers do. The majority of print reps and print CEOs I’ve known over the past 20 years have been professionals in every sense of the word. And for the most part, they sincerely respect their customers.
But from time to time I come across people on the Internet who are so bitter, so angry (at who knows what), that a seething disrespect for their customers is reflected in everything they say or write. Sometimes it’s blatant.
I bring this up because, thanks to social media, we’re all into sharing these days. We share on Facebook and Twitter. We share in our own blogs. We share when commenting on others’ blogs. We create videos and presentations and share these, too.
This freedom to share can quickly turn into a license to rant. Is nothing sacred? Evidently not. Some people don’t know enough to edit themselves, and without thinking of the Internet’s far-reaching effect, they let loose about business complaints that are really personal gripes.
It’s a content-crazy free-for-all, I tell you, made possible by all manner of new media, and this power sometimes goes to people’s heads. Their true colors are unleashed like the evils in Pandora’s box. Give them a key (or a keyboard) to free their pent-up resentment and whoosh—out comes a string of nastiness for all the world to see. Try taking that back.
I’ll bet you know a few people like this. They don’t give a sweet patootie about being print partners or helping customers solve problems. They bad mouth their competition as well. In general, their heart-on-their-sleeves is more of a chip-on-their-shoulders.
Personal situations aside (who among us hasn’t had to deal with difficult customers), a propensity to disrespect one’s customers should not be made public.
When you have no regard for your customers, they know it. When you badmouth your competition to your customers, they form an opinion of you, and it’s not pretty.
You may know Margie as the producer of the annual Print & Media Conference. Although she’s exited the event production business, she’s still publishing her Print Tips newsletter. She looks forward to helping companies create and style all of their content so their potential customers sit up and take notice. For details and to sign up for her Print Tips and new marketing blog, visit www.margiedana.com or e-mail Margie at firstname.lastname@example.org.