Digital Printing: Beyond the Whitewash
If this is what they really think about digital print, we are doing a lousy job
“I’ve been in the design business for 25 years, but today it seems every print project under 1,000 pieces prints on a digital press,” complains Elizabeth. “It’s lower in price, but not quite the same as traditional printing, where you can get varnishes, diecuts, and the paper stocks that aren’t as limited as digital printing…”
Well, diecuts and some varnish options maybe, but limited paper choices? Really?
And Elizabeth is not the only one who believes so.
A young designer I spoke to the other day was very frank about the fact that she did not like digital printing because you could only print on white paper.
It looks like you and I are doing a lousy job.
Granted there are some print providers that prefer to print on white coated stock all day long (digital or offset, it does not matter to them). And these few give our whole industry a bad reputation.
I know that you are aware of this, but obviously we have not gotten the message across to many designers and print buyers. So let’s defend digital paper choices, shall we?
1. There is white and white
Besides white coated sheets, there are a generous variety of other white options for digital presses available.
We recently finished a piece on a white felt finished cover stock—printed digitally—and it looks amazing, even with heavy black ink coverage on some of the pages. The digital felt sheet took it in its stride.
2. Beyond white
Yes, those bad apples might have a lot of white paper in stock (every printer does), but digital sheets are available in every color under the rainbow. From Canary yellow to Epic Black (amazing for the white ink option on Indigo presses).