Developing a New Business Program

When considering a new business program, re-branding your current business, or building leads to grow your business, you need to consider many if not all of the IX Mutant Print-for-Profit Muses: (Relevance, Interaction, Integration, Engagement, Dialogue, Content, Context, Metrics, and ROI) as part of your marketing and communication process.

Why? These terms, these topics, are part of the formula your clients (including agencies, brands, and enterprises) follow in order to advance a marketing/communications effort or create a new business program, re-brand their current business, build leads, increase followers, or start any process of engagement and dialogue. Examine what makes advertising work, the tools that are included in the seven pillars of sales promotion — which include Advertising, Direct Marketing, Interactive, Sales Promotion, Publicity, Personal Selling and Events/Exhibitions. Start to understand the need and the value of the IX Muses (Relevance, Interaction, Integration, Engagement, Dialogue, Content, Context, Metrics, and ROI) and how using them correctly will directly BENEFIT your new business efforts.

Using either or both of the following marketing acronyms/formulas will assist you in developing effective marketing and communication strategies: AIDA (Attention, Interest, Desire, and Action) or (acronym 2). The second acronym describes the six main elements of the buying cycle: Awareness, Interest, Consideration, Intent, Evaluation and Purchase.

Help is on the way: Need help to get your year off to a positive start, call me at (917) 597-1891 or email me at thad.kubis@tifmc.org, and help is on the way!