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The build vs. buy dilemma is alive and well as printers wade into new waters and print margins erode. Last week, I had the pleasure of spending a few days with several printer owners successfully diversifying beyond print. The interesting thing was, these were small companies lacking the resources to build marketing teams in-house.
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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