Scattered.
Out of balance.
Inadequate.
I don’t know.
These are all great answers to the question, “How would you describe your overall prospecting efforts?”
In a perfect world, prospecting efforts are balanced. That is, we have an equal number of new leads, contacted leads, and leads close to becoming customers. Rarely, however, is that the case.
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- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.