Printing's appeal to all five senses makes it more effective than the Internet, Brian Regan, Semper

By Brian Regan

I was born and raised in a family printing business. The experience gave me a vast love of the industry and I credit it for my work ethic and many of my views on honor and integrity. I am also very much interested and active in Social Media and Virtual Worlds. That all said, I would like to start off my blog series with Printing Impressions looking at an area where print has an advantage over the Internet.

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Business Management - Marketing/Sales

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Peter Cook

Brian Regan Author's page Brian Regan, President of Semper International, was born with ink in his veins, running everything in his family’s small printing company from prepress to finishing. Brian helped finance his degree from the Musicians Institute in Los Angeles and his struggling music career by running a printing press, ultimately becoming a pressroom supervisor. In 1996, he joined PressTemps (Then PrintStaff now Semper International, the leading placement firm for temporary, temp-to-hire and direct hire help in the graphic arts and printing industry), overseeing West Coast operations. Brian moved to Boston as Chief Operating Officer managing the recruitment process, overseeing hiring and training, skills testing, and conducting statistical analyses to measure success. He also helps manage the company’s sister company, Printworkers.com, the industry’s leading job board. Brian has been a speaker and contributor on the subject of staffing challenges facing the graphic arts industry. Parlaying his interest and intuitive learning skills developed from video games, he is also a member of the Video Game Association, actively consulting firms in the business merits of using the Virtual Worlds for business and training as well as other Social Media tools such as Twitter and FaceBook.

What a Difference a Sense Makes