Born to Blog about Print Buyers

If ever there was a perfect writing gig for me, this buyers’ blog is it. Many of you may know me for my weekly enewsletter, “Margie’s Print Tips” (10 years running this month. Woo-hoo!) Maybe you’ve heard me speak at an industry event. In any case, I am rarely at a loss for words to speak or write.

I admit it. I am hooked on print and the buying thereof. This new opportunity at PI will give me an opportunity to air what’s on print buyers’ minds — and what their mightiest challenges are at any given time. Hopefully, the printers will gain insights from this blog that will make them understand their customers better. More sensitivity to one’s market is always a good thing.

For 15 years I was a corporate buyer at Boston University and then for 11 years at MFS Investment Services. Back then, there were no resources for print customers. No associations, no Websites, no champions, no trade publications, no conferences. Nada. Zip. Everything we learned, we learned from our print sales reps.

So I decided to change that. I started my own professional association to help print buyers and print providers make headway with one another. There are bridges to be built and information to be shared. . . on both ‘sides.’ That, in a nutshell, is what I am all about.

I like to think of myself as a lifeline for buyers to the print industry — and vice versa. My career led me to this point, and today I immerse myself in what buyers are up to, through events, email, social networking, phone calls, research, interviews, and good old fashioned face-to-face meetings. Similarly, I follow the print industry, meeting as many print professionals as I have time for, and reading whatever I can get my hands on that deals with this fine industry.

Long regarded as a print buyer expert and trade writer, Margie Dana launched her new business in 2013 as a marketing communications strategist with a specialty in printing and print buying. Now she’s on a mission to help clients build customer communities through carefully crafted content.

You may know Margie as the producer of the annual Print & Media Conference. Although she’s exited the event production business, she’s still publishing her Print Tips newsletter. She looks forward to helping companies create and style all of their content so their potential customers sit up and take notice. For details and to sign up for her Print Tips and new marketing blog, visit www.margiedana.com or e-mail Margie at margie@margiedana.com.
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Comments
  • http://HeatherJennings Heather Jennings

    I started as a graphic designer and print buyer and now I am a production manager at an Advertising Agency. I would love to hear more about what you know and have learned over your career span. It is truly hard to find someone my age with my knowledge these days. I will look forward to looking into your facebook page.<br />

  • http://MargieDana Margie Dana

    Heather, thank you! Seems like your career has advanced in the best of ways, and no doubt you bring your agency employer loads of print production insights as well as design acumen. Bravo- great ‘pedigree’! Hope they realize the rare amount of talent/skills you have.

  • http://Todd Todd

    As a printer, Thank you. I have always said or thought that there has to be something out there that could bring printers and buyers together besides the phone’s or mailers. But please don’t get me wrong as a printer I like mailers. Thanks again.

  • http://MargieDana Margie Dana

    Todd,<br />
    You’re very welcome – I am psyched to have this "space" to say what I want about print customers and what they’re experiencing. It’s something so close to my heart. This blog is truly an honor for me.