Last week, I attended the Book Expo America (BEA) and the TechCrunch Disrupt (TCD) events in New York City. Both were well attended, but the scope of the events and the way they see the future of media—and the convergence of that media—is what I found to be very interesting.
TCD was, as billed in the guide, “a full-contact conference...an introduction to 31 new startups.” It seemed to me, however, these firms were at the event seeking funding for their continued operations, and the distinction between “new” and “startup” was critically missing. Can there be an “old startup?”
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.