Companies have their culture. It starts at the top and typically replicates the attitude and mindset of the President or CEO, especially if the company is young and/or small. Tom's of Maine founder Tom Chappell covered this in his thoughtful book, "The Soul of a Business."
In time, ways become habits. Habits become rules. Rules become laws. And so it is, day after day, that the answer to the question, "Why?" is often, "Because that’s the way we’ve always done it."
Enter the New Guy.
One of the best things to happen to a company occurs when a new hire walks in the door. The younger he/she is, the less likely it is that they will come with baggage. He/she enters a new situation and presents a new opportunity simply by showing up.
That’s the blessing of being new.
A new employee brings fresh air, fresh ideas and a fresh approach, and asks, "Why not?" a lot and gets people to question the status quo. The mood and character and attitude of The New Guy enters into the equation and a new average is calculated.
If your company is fortunate enough to have turnover, particularly in the Sales Department, take it as an opportunity to question everything. Incorporate The New Guy into the conversation and ask, “What would you suggest?”, and then listen. Oftentimes, the best suggestions come when someone says something ridiculous but it spawns an even better idea simply by being creative and not accepting the way it has always been.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.