Blank Sheet of Paper
Well, 2014 is here and I wish you a happy new year. Let’s get rolling…
What if you could relook at all parts of your organization as a blank sheet of paper? Good analogy for this industry, huh? This means you can engage in “as if” thinking. This means thinking in a manner as if you could make the changes you need in your company right away.
We all know that with a new year comes ideas and dreams. However, the difference in the company with an idea and the company with a plan is the latter one has a strategy. I see far too many print related companies, most family run, that live in what I call “someday aisle.” They say someday I’ll do this or that. They say that they are “running ragged” and just don’t have time. They say they are not satisfied with where they are but maybe once they are not slammed in late 2014 or beyond they will do, review or get around to (you fill in the blanks)
Sorry folks this is no good. Top companies in this industry have two to three specific and well-defined goals they seek to accomplish. They know there is never a perfect time to work on bigger picture things. So, they allocate time to accomplish what needs to be looked at with the same matter of importance as a press going down. They are both important, albeit the press must be fixed first, just different in terms of focus.
The late Stephen Covey spoke of four quadrants of time we must review. Click here to read more about these quadrants. The premise is we need to spend our time on things that are important but not urgent. Planning, talent assessment, sales training, customer surveys, marketing research, social media connections, team building, coaching and more are all examples of very important things to your printing company but they are not urgent. And, thus many companies let them sit year after year.
Ryan T. Sauers is the president of Sauers Consulting Strategies. The firm consults with the front end of printing and related organizations across the U.S. Key focus areas include: sales growth, brand positioning, organizational communications, organizational strategy, and integrated marketing. Sauers is a national speaker and writes feature articles in global publications. He is also an adjunct university professor teaching leadership, communication and entrepreneurship to business leaders. Sauers has been recognized as a thought leader in human behavior. He is a Certified Myers Briggs and DiSC Practitioner, as well as a Certified Marketing Executive. He is working on his Doctoral degree in Organizational Leadership and will achieve certification in Emotional Intelligence later this year. Sauers is author of the best-selling books: "Everyone is in Sales" and "Would You Buy from You?," and the host of Marketing Matters, a weekly radio show discussing relevant topics as they relate to marketing and communications. Visit: ryansauers.com