Best Blog…Really?

I notice things in human behavior that others either do or do not care to talk about. That is OK. “Because I’m good enough. I’m smart enough. And doggone it, people like me.” Props to SNL’s Stuart Smalley. Age alert if you missed that one.

One of the things I have been reflecting on is that people often sign off e-mails with the ending “best.” What does this mean and why do so many people do it? Please note this is not a post about what is right or wrong but a question of why human beings do the same thing that others do. Is it to be safe? Please click on this link to see more ways to sign off… and you will see that the writer of that post likes “best” as a sign off. So, we can agree to disagree—agreeably.

In this post and future ones my goal will be to make them shorter. Why? We all have a lot on our plate and short attention spans. So, today we examine the word “best.” Here is an example: Thanks for your valued partnership and reading my Printing Impressions blog each week. Best, Ryan

Really? Oh yeah, I failed to mention we will cover two of these “buzz words.” Really? Why do we say that so often? Really? Really? You get the idea and so do I as I hear it in every part of the country.

In sales and marketing (yes, two different things) we can either lead or follow. And, we are all leaders and followers at some point, depending on the situation. However, if you want to be a creatively authentic sales and/or marketing professional, you must always be creative, credible and compelling. To me, saying “best” and “really” sounds quite robotic and much the same as everyone else.

Ryan T. Sauers is president of Sauers Consulting Strategies. The firm consults with the front end of privately held printing and related organizations across North America. The areas of focus are: sales growth, brand positioning, organizational strategy, and integrated marketing (with an emphasis on social media). Sauers speaks at many national events and writes feature articles in global publications. He is an adjunct university professor teaching leadership and entrepreneurship. Sauers is also the author of the best-selling book "Everyone is in Sales" and the newest book "Would You Buy from You?" Please visit:
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  • Katherine Tattersfield

    Confession: I use "best" because I don’t know anything better. Sincerely sounds too greeting card, I used to say "peace" until a colleague informed me that was unprofessional. But you’re right, I shouldn’t settle for "best".

  • NAPLBill

    Only you can be you, Ryan. And not matter where you go, there you are.