Bad Marketing Gone Badder-er
How’d you like to be the competitor of the printer who sent out the following in an e-mail blast? Note that I simply pasted the message without any edits (except for omitting the name so as not to embarrass the company). There wasn’t even a period at the end of the paragraph.
The concept thatgreat things happen when someone thinks differentlyis self-evident. Our most recent e-mails have contained a series of stories about individuals who did look at things differently and, as a result, were very successful.at [company name], we have a long and successful track record of working effectively with our clients as we continually help solve their business challenges, grow their business and make their life just a little bit easier.Give us a call
Check out Bill’s training programs, free and downloadable Webinars at www.AspireFor.com.
Bill Farquharson is a partner at Idealliance. As a print-specific sales trainer, Farquharson applies a fundamentally-sound approach to his coaching, online programs (found at sales.epicomm.org), and live presentations. Contact him at firstname.lastname@example.org or (781) 934-7036 to discuss your sales challenges.