Astro’s Business Cards Meld the Latest Production, Substrate Trends

It’s yin meets yang. It’s “all business,” meets “let’s party!” Designed by and for an industrial design firm, this business card blends the latest trends, such as tactile letterpress printing and uncoated paper (two 130-lb. sheets duplexed to create stock so thick you could scoop ice cream with it).

Sabine Lenz is the founder of, the first online paper database and community specifically designed for paper specifiers.

Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.

Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge. 

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