Are You a Leader or a Laggard?

Every week bloggers (I am no different) write on topics that are designed to make you think in new ways. This week I am really going to challenge you. First, feel free to exclude yourself from this if you are a printing company executive who is running things smoothly, leading and making money. For the rest of you, here is the challenge. Is there anyone who is truly spending time “leading” their printing organization? Not running it. Not putting out fires. Not managing it day to day. Are you truly leading? Do you have a vision for the future and a plan of how to get there? An idea without a plan is just that—an idea.

Here is what I often observe in this industry. The top-level people focus on survival. Is survival important? Of course, times are tough. However, this is not a strategy but simply a temporary Band-Aid. I hear executives say we don’t know what we want to do or where we want to go or even where we should begin. Yet, at the same time, they are spending time looking at equipment purchases or trying to “pick off” salespeople from other companies. Not good.

I hear executives share that they are drowning, buried, covered up, swamped, coming up for air, in the weeds, up to their eyeballs, running ragged. Well, you get the idea. Not good.

So, is there anyone out there who is running a printing company and wants to become a true or better leader? A leader who can create a vision and passionately help their company and team grow in an exponential manner. Is there someone who wants to understand how traditional media and digital media are different yet intersect to create amazing opportunities? Is there a person who wants to really understand what sales are about in 2013? And finally, is there a person who also wants to learn what is expected in marketing in our new world?

Ryan T. Sauers is president of Sauers Consulting Strategies. The firm consults with the front end of privately held printing and related organizations across North America. The areas of focus are: sales growth, brand positioning, organizational strategy, and integrated marketing (with an emphasis on social media). Sauers speaks at many national events and writes feature articles in global publications. He is an adjunct university professor teaching leadership and entrepreneurship. Sauers is also the author of the best-selling book "Everyone is in Sales" and the newest book "Would You Buy from You?" Please visit: SauersConsulting.com.
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