Are You Clear Enough?

Do you know what the definition of clarity is? As defined by Merriam-Webster’s Dictionary, it is “the quality or state of being clear.” Do you find it ironic that the definition for clarity does not provide a straight answer? Clarity is becoming obsolete in our society, along with the use of proper English. Here is a good example. “Did u get the msg i snt 2 u elr?” has become the new way to converse for teens and adults alike.

I don’t know about you, but I have a hard time deciphering the true message from a sea of shortened words and acronyms. Clarity seems to be lacking in our world. Why? We all want to do things faster, quicker and in a hurry. We are drowning; buried, slammed, swamped…well you get the idea. Unfortunately we cannot afford to lose our ability to communicate clearly. Communication is what gets us what we want in the world: jobs, food, relationships and lifestyles. If you can’t communicate, then you will not be effective in life.

Clarity is what gives a string of letters and words a meaning. When you speak to others, whether online of offline, it is vital that the tone you wish to convey is the one that others hear. For instance, when you need a project done in a prompt manner it is ineffective to use words such as you need it “ASAP” or “soon.” These words do not convey a tone of immediacy. In fact, they mean nothing. ASAP or soon is quite subjective. Instead, try “I need it now” or “I need this by 5 pm today.” When you communicate you must be sure your words do not give off the message that you are angry or upset. (Unless you actually are!) Clarity is what will keep your clients coming back to you for their needs and will make your communications more effective. It is frustrating to speak to someone and have no clue what they said. Humans are inherently social, but our lack of clarity is hampering many businesses.

Ryan T. Sauers is president of Sauers Consulting Strategies. The firm consults with the front end of privately held printing and related organizations across North America. The areas of focus are: sales growth, brand positioning, organizational strategy, and integrated marketing (with an emphasis on social media). Sauers speaks at many national events and writes feature articles in global publications. He is an adjunct university professor teaching leadership and entrepreneurship. Sauers is also the author of the best-selling book "Everyone is in Sales" and the newest book "Would You Buy from You?" Please visit: SauersConsulting.com.
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