An Unconventional Undergarment Catalog (Includes Video)

This week, features the NOW Undergarments Autumn/Winter 2013 catalog (produced by BurdgeCooper of Los Angeles), for the yet to be launched NOE undergarments. The lines inspiration—a unique combination of the hard lines of cityscapes and feminine fluidity—calls for an unconventional marketing approach.

The catalog cover offers a Rose petal-like feel, while light touches of gold foil, matching gold staples, and satin varnish offer rich embellishments. A small paragraph on page three is the only marketing copy in the entire piece and asks us to move beyond our boundaries.

The paper used for this catalog is: Gruppo Cordenons Plike and Unisource Porcelain Eco Silk.

Click on the video below to view the catalog:

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