An Unconventional Undergarment Catalog (Includes Video)

This week, PaperSpecsGallery.com features the NOW Undergarments Autumn/Winter 2013 catalog (produced by BurdgeCooper of Los Angeles), for the yet to be launched NOE undergarments. The lines inspiration—a unique combination of the hard lines of cityscapes and feminine fluidity—calls for an unconventional marketing approach.