An Open Letter to Our Readers

Good day, all!

Kelly and I are at a crossroads with this blog and would like your input.

For the last six months, we have paraded a variety of ghost bloggers in front of you. Each has offered a different opinion on the industry, and the concept has been well supported by the readership. (Thank you!)

Some bloggers were direct. Others controversial. Most every one of them spawned some great conversations.

At this point, however, the well is dry. We have no backlog of material awaiting its turn to be published. That brings us to this question:

What now?

We’ve taken the following approach when soliciting new contributors: What would you say to the industry under the cloak of anonymity? Our goal was to help print sales people and selling owners to meet their sales challenges with a little inside information. With that as a backdrop, our question to you is, What do you want to know?

We’d like your input and feedback on where to take this “Print Confessions” blog. Specifically, we’d like to know two things:

  • What kind of content do you value.
  • Are you a candidate yourself to write a blog?

If you’d like to be public about your response, add a comment here on this forum. If you’d rather be anonymous, our email addresses are below. The other option is to come to GRAPH EXPO 21012 and hunt me down. I’m 6’6” and I look like that guy over there on the left. Pull me aside and talk to me, Goose.

Thanks in advance.

Bill ( and Kelly:

PS—If you have an opinion and don’t speak up, this blog will die. Don’t leave this request up to someone else. Please respond.

As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically "old school" advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. "Bill Farquharson will drive your sales momentum."
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  • Sally Kirby

    I do read the blog; I listen to the videos (love the 60 second fold!); I am motivated by the common sense advise that is administered. However, as I transition from print professional to market service provider, I rely on avenues, such as this, to assist me in completing the illusion that I am indeed a professional–one to be trusted; reached out to; and called for the graphic needs no matter what the extent.

    So what do I need/want? Help me to transition from that print jargon speaking professional to the marketing services professional I will need to be for the next decade.

    Does this help?

    Peace & Print from Chicago

  • john

    Interesting.. I’ve made many comments and have never heard back. Frankly, I chalked it up to the authors not being very keen when I disagreed. The motivations offered here are many times tantamount to a lecture from the teacher. I am reminded at times of the those who can’t teach adage.
    How about a more positive outlook on both our craft as sales people and our value as a media. Sure, we all need to decide where we want to be going forward, but not at the cost of being ashamed about what we do for a living. I for one am thrilled when people write of their own experiences instead of telling me some story of the coffee guy at Starbucks and then drawing the analogy to the print sales people.

  • Paul Gardner


    No, don’t let the Ghost Blogger die!

    I’ll help…


  • Tamidobbs

    I’m a second generation lover of print. Count me in – I’ll write!

  • Mark Pitzele

    I think the blog adds a lot of value and I would like to see it continue. There are always different viewpoints and it is interesting to read things from a different perspective.

    Do this, don’t do that, right way, wrong way, yes, no, maybe, sometimes works, good but not great, good technique bad execution………………………………….

    As great as all of the opinions are, sometimes you just have to trust your gut. That being said, it is really nice to digest all the information you can first.

  • Brent Clarke

    Hey Guys, if Paul doesn’t want the ghost blogger to die, count me in for at least one blog. I’d be happy to come up with something, I might have a an idea already for one.