How to Talk Yourself Into a Sale
What would be the outcome if you spent your day saying the following over and over:
“I am the worst sales person in the world.”
“No one is going to take my call.”
“I am never going to get any appointments.”
“Why in the world would anyone buy from me?”
You don’t have to be a highly paid PI Blogger such as myself to figure out that this type of negative thinking is counter productive, self-destructive and creates a self-fulfilling prophesy. Everyone agrees that you can talk yourself out of a sale, a sales call and eventually a job simply by harboring such thoughts.
So, if that is true, can you talk yourself INTO a sale? I believe you can, and since it worked for me, I can attest to its effectiveness. But you are going to have to take a leap of faith and commit to a powerful act of thought. If you are not willing to do that, stop reading now. Only if you are willing to take a risk should you continue…
Good. Welcome! Here is what I want you to do:
Find a quiet spot and arm yourself with paper and pen or computer. Plan to spend some uninterrupted time on this exercise (an hour should do it).
What I want you to do is to write a letter to someone who lives far away. Write as if every sales goal you have ever had has been achieved. Describe how successful you have become. Give details about how your prospecting calls are yielding spectacular results and how your clients reward your stellar sales efforts with loyalty.
The more details you can give, the better this process will work for you. Share your astonishment, the ramifications and describe your happiness so that they can feel your emotions. When you are done, save the letter.
Bill Farquharson is a partner at Idealliance. As a print-specific sales trainer, Farquharson applies a fundamentally-sound approach to his coaching, online programs (found at sales.epicomm.org), and live presentations. Contact him at firstname.lastname@example.org or (781) 934-7036 to discuss your sales challenges.