Alice in Wonder-Where-You're-Going Land
In the classic tale “Alice in Wonderland” by Lewis Carroll, our hero, Alice—having chased a rabbit down a rabbit hole—seems puzzled by all the wonders she encounters there. Things get “curiouser and curiouser.” Then, at a fork in the road, seeking some direction, she meets up with a grinning Cheshire Cat.
Alice asks the Cat, “Would you tell me, please, which way I ought to go from here?”
The Cat responds, “That depends a good deal on where you want to get to!”
“I don’t much care where,” says Alice.
“Then it doesn’t matter which way you go,” says the Cat.
“As long as I get…SOMEWHERE!” Alice adds, thoughtfully.
“Oh, you’re sure to do that,” replies the Cat, “if you only walk LONG enough!”
Alice soon comes to the conclusion that she just wants to go home—back to the world where she feels comfortable and safe—away from a land of confusion, which she discovers is not “wonderful” at all.
Like Alice’s wonderland—in the often mythological and uncharted world of business—you can have an entrepreneurial attack and jump in with both feet, down the “rabbit hole” of business ownership, before giving the matter a great deal of thought. You start your journey fascinated by the endless possibilities, and the shear wonder of it all.
Everyone knows owning a business is the opportunity of a lifetime—we’ve all seen the “rich” and the “famous” doing it. Right?
Why, who knows, we may become financially independent! We could then spend time with our family traveling the world; our children could attend the best schools; and we could finally be our own boss—not having to report to anyone. Yes, you can see it all now, a farm in the country with an old barn and a few horses—you name it, it’s yours!
Philip Beyer, founder/president of Beyer Printing and Ebiz Products LLC in Nashville, TN, is a chronic entrepreneur, business systems analyst and consultant, author of "System Busters: How to Stop Them in Your Business," and an InterTech Award recipient for the design and development of System100™ business process management software. Philip speaks to business owners across the country on how to bring lean, sustainable order to their businesses.