Advice for Effective Marketing

In today’s modern marketing world, businesses of all kinds have cornered the ways to disrupt and attract customers from one competitor to the next. With information so readily available, anyone can track who and how a business attracts and maintains customers. Unfortunately, there’s no golden secret to uncover; when it comes to effective marketing in the age of the Internet—the only way to make your marketing profitable is to make it pop.

There are many ways to make your marketing stand out from competitors. It is important to keep your marketing and your message consistent across channels and media. So what’s the best way to maintain consistency?

Define Your Brand

Defining your brand is by far the best way to maintain consistency throughout your marketing efforts. When marketing a product or service, it’s imperative that your brand message remains unwavering in its appearance and overall connotation. If you don’t know where or how to begin defining your brand, start with the logo. Your logo is the representative of your brand, choose colors, shapes and images that you and your team agree will best represent your organization.

When designing a logo it is important to consider hiring a designer. Although this may not be the least expensive option for acquiring a new logo, it is definitely worth the investment. Logos are the face of a company, and represent the integrity and backing of a company’s products and, or services across marketing channels.

Once you are happy with your brand standards, the next step is to look at what your competitors are doing, and disrupt it!

Disruptive Marketing and Your Business
How many times have you heard that in order to make your marketing disruptive you have to change your entire business model? The truth is, you can disrupt the competitive market of your business by simply watching what your competitors do, and taking a different approach. You simply can’t expect to stand out by using the same marketing tactics and techniques as everyone else in your industry.

John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting, John at, and his companies at and

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