Adobe-FedEx Kinko’s Brouhaha

There has been quite a brouhaha this week in the printing industry after Adobe announced that it is adding a “send to FedEx Kinko’s” button in Adobe Acrobat and Adobe Reader. Industry associations NAPL and PIA/GATF have been unusually vocal and quick to admonish Adobe. They claim the button creates an unfair business advantage to FedEx Kinko’s and are concerned that document owners, creatives and print buyers would choose FedEx Kinko’s for printing, instead of going through the normal process of choosing a print supplier.