A Self-Promotion Mailer with All the Bells and Whistles (Includes Video)
“At GLS we offer all the bells and whistles to help you grow your business,” says the tag line from a recent self-promotional piece the Brooklyn Park, MN company produced.
The top of the cube-shaped box was printed on a Hazen Transfer Metalized C1S 10-pt. board, and GPA C1S 18-pt. was also used. The shiny silvery surface is an attention grabber, but the fun happens when the box is shaken. The bottom of the box is filled with bells and whistles, literally, which reinforces the tagline of the promotion. The construction of the box is also unique—the bottom is diecut and scored to open up as a flower.
This direct mail piece is successful because it catches your attention, is memorable and is entertaining.
Click on the video below to view the GLS bells and whistles self-promotional piece: