A Look at an Artful, Accordion-Folded Self-Promotional Mailer (Includes Video)
This week, PaperSpecsGallery.com presents the Happy New Year self-promotional mailer from 2communiqué in Delmar, NY. This piece has an artful format—an accordion-folded string of six panels in an open-ended, kraft-colored paper carrier. The organic look and feel connects with potential and existing customers on all the right levels—interactively, tactilely and visually.
The piece was designed by 2communiqué, and printed by Troy Cloth & Paper in Troy, NY. The paper used for this project was Mohawk Via Smooth and French Paper Muscletone.
Click on the YouTube video below to view the “Happy New Year” self-promotional mailer from 2communiqué: