A Good Back-Story Can Put You Ahead of the Crowd – Especially on LinkedIn!

Last month, Mohawk Paper asked me to write a blog and share some thoughts for printers about networking on LinkedIn. I want to expand on that a little further and touch upon the importance of making your professional presence more personal.

EVERYONE loves a good back-story whether it’s a rag-to-riches journey, or overcoming the hardships, struggles and obstacles of an unwinnable situation. These archetypal scenarios touch upon our collective consciousness and emotionally connect us to people, and sometimes events as well (Chilean Miners anyone?).

We have professional back-stories too. Most of us have had to face some adversity or overcome obstacles in our careers whether on specific projects or during our climb up the ladder. It’s something we collectively have in common that links us together. If you want to create some real connections on LinkedIn, it might be time to start sharing yours.

My Print Production Professionals group has grown to over 50,000 members. The topics posted are mostly on point, and there is a good amount of people asking for help producing projects, and for advice on products and services.

If you see one of those topics, give us some back-story!

How many times have you worked on a project like the one posted about or used the product or service? Can you suggest some things to watch out for EVEN if you don’t get anything out of it? How can your experience be valuable to the project? What sort of training do you have on that machine or with that software? Have you overcome impossible odds to make things happen that pertain to the matter at hand?

People don’t do business with things…they do business with people!

I read a lot of advice about how to use LinkedIn for sales, and I think most of it offers a superficial approach from my view as a group manager and a customer. To me, a sale is a byproduct of a need, and a relationship. Printers have the control on LinkedIn to steer the relationship towards their company (my shop can do that, look at our Website), or towards themselves (I have worked on projects like this for the last 10 years and this is what I have learned, and here’s why I can help you get this done).

Deborah is the Principal and Intergalactic Ambassador to The Printerverse at PrintMediaCentr which provides topical information and resources to the Print & Integrated Marketing community, with some fun in the mix! She also is the founder of the Print Production Professionals Group on LinkedIN and works behind the scenes with several print organizations and companies helping with their marketing and social media efforts. With more than 24 years of experience in print production, print buying and project management, Corn has worked for some of the largest and most influential ad agencies and has played an integral role in projects that have won ADDY, CA and other advertising award honors.
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  • Jon_Kenney

    Wow! Thank you so much for this post. For me the key takeaway statement is "a sale is a byproduct of a need, and a relationship." This is exactly why I got involved in print. For years I have been able to build relationships with the telephone, client visits and at events. Those opportunities are harder to come by in today’s frenetic world people don’t have the time to meet on a regular basis to find out what’s new in the industry, share stories etc. That’s why it is so important to do that here.