50 Shades of Teal, but not the Right One
It didn’t seem like such an unusual request when a printer friend of mine asked, “Can you help me find a matching color?
“I checked with my paper merchants, but they couldn’t help. If we can get this paper, we have a client for life,” this printer explained.
Well, I do like a good challenge!
One of the benefits of keeping a paper database of more than 4,300 papers up to date is that we have ample paper samples at our fingertips. So it was easy to narrow down my search electronically and then compare the exact shade of teal from the letterhead sample my friend sent to our swatchbooks.
Off I went merrily comparing.
What started out as a “this-won’t-take-long” project turned into my own, personal mission. I couldn’t have been more determined had he said, “Go ahead. I double dog dare ya!”
None of the papers I pulled was an exact match (and believe me, pull I did). The teal-ish color was just a bit more green than most. And the letterhead sample was just a tad smoother than the wove options that were at least a close color match.
I hate to admit it, but I finally had to declare defeat. In all likelihood, the original sheet had been discontinued a while ago, and even our backup books couldn’t help anymore.
If All Else Fails…
This might have been the end of my story; and if the need had been for 5,000 sheets of 8.5×11˝ paper, it probably would have been. But this was a big client with a huge order, and I didn’t want to let my friend down. It was a make-or-break situation.
Luckily, there was still one more option to explore.
Even my printer friend was not aware of this option. So, listen up—most mills offer a custom-making program.