I Owed You 10 Ways That Print Rules…Here You GO!

I have been called out several times for my piece titled: “5 Things to Say to a Printer if You Want to Get Your A$$ Kicked.” I stated that I could name 10 studies that showed that print was still viable and relevant. Those that wrote to ask me to cite the studies found out I am a huge imposter and was just talking out of my you-know-what.

But then I sat down to do some research, and here they are—10 places to look to find support for why print rules:

  1. Pinterest: Print is Alive!
  2. Printing Industries of America
  3. Two Sides
  4. PrintMediaCentr
  5. Print is Big
  6. PLS Print
  7. Business 2 Community
  8. InkOnDaPaper
  9. YouTube: Why Print Still Matters…
  10. YouTube: Pazazz Printing

You’re welcome!

Now working as a consultant, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include client recovery, retention and acquisition, and marketing communications projects.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league.

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  • Lynda Kiikvee

    You go Kelly!

  • Deborah Corn

    Kelly – I am HONORED to make your list and thanks so much for your support!

  • Joe Kern

    This is awesome Kelly. I love the Two Sides page. I also appreciate everything Deborah Corn does for the industry. Here is another good one to add to your list.


  • GinaTesta

    These are great resources, Kelly – thanks for sharing! Even with the influx of digital communication, it is great to hear validation around the value of print. Print rules because many readers prefer it to the alternatives, because it delivers marketing and communications results, and because it is an effective complement to today’s popular digital media. If you have a moment, check out my colleague’s take on the subject here – it’s always a good refresher on why print wins: http://xerox.bz/1mqZnxh. – Gina Testa, Xerox US Graphic Communications Operations, @GinaTesta

  • lisa holey

    Thanks for sharing such valuable information with us Kelly.
    Keep on sharing.

  • RyanSauers

    Kelly- you rock!!!

  • Bill Farquharson

    Proving again why Kelly’s blog is a must-read, week after week!!!

  • Kelly Mallozzi

    Sheesh – thanks everyone! I am especially honored by your comments here, Gina Testa! WOW! Humbled!

  • Bri Moreau

    Here is another great printing infographic http://visual.ly/why-print-effective-advertising-medium