Valerie Blauvelt

Printing Impressions' Digital Printing and Workflow News for November 2008

Xerox Sees Future In Black-and-White ROCHESTER, NY—Based on its market analysis, Xerox Corp. believes there is $18 billion in annual print sales worldwide that potentially could migrate from offset to digital production. The nature of the applications, substrates used and other job requirements make this work suited to digital production, asserts Valerie Blauvelt, vice president of integrated marketing. "Our goal is to capture 10 percent of that opportunity." Xerox has identified a "mid production" market and technology category that fills a gap in price, performance and capability, adds Mark Waxenberg, vice president and general manager, Production Solutions Business Unit. In response, the company has