Tom Cruise

"I feel the need...the need for speed." So quipped Tom Cruise's cocky fighter pilot character Maverick in the action flick, Top Gun. Those same sentiments can be echoed by any commercial printer with medium- to large-sized (for purposes of this article, 26˝ and larger) presses. Except, Cruise's Maverick had it easy—just a few competitors to deal with and only one battle necessary to test his meddle. Increasing customer demands, pricing pressures and shorter turnaround times all combine to put sheetfed owners' metal to the test—on a daily basis. "Large-format sheetfed press manufacturers feel the same price pressures as their customers. Continually shorter run