Timothy Henschel

RESTON, VA—10/17/08—The three factors that reportedly most influence the purchase decision of an offset press are speed, price and quality—which isn’t altogether surprising, considering that printers become subject to those same considerations when it comes to trying to win print jobs. “The only way a printer can survive today is to have control over the cost of the printed product,” says Don Bence, vice president of Sakurai USA Inc., “Unfortunately, commercial printing is being treated as a commodity today, with extreme price pressures in the market.”