Sutherland

MEMPHIS, TN—What's in a name? One company hopes it's a new lease on life. Master Graphics, fresh from exiting Chapter 11 bankruptcy, has added a new moniker for the 10-division conglomerate: Premier Print Holdings. According to Calvin W. Aurand Jr., chairman and CEO of the company, the new name underscores the importance of the operating divisions in the communities they serve. "The real strength of our company comes from the ability of our managers and employees to secure and serve customers in their local markets better than anyone else around," Aurand states. "Many of our operators have been doing that for a long, long time. Some