Steven Schnoll

In the Graphic Communication Advisors Group (GCAG) April 2022 article, printing industry advocate Steven Schnoll presents: “Leveraging Printing’s Great Journey with New Ideas –The Value of Omni-channel Marketing.”

Steven Schnoll's third article for the Graphic Communication Advisors Group explores implementing a successful omnichannel strategy, by Delivering the Right MESSAGE, to the Right PERSON, at the Right TIME, using the Right MEDIUM, for the Right REASON.

Steven Schnoll, of Schnoll Media Consulting and the educational programming coordinator for PRINT 17 in Chicago this fall, talks to David Zwang about a session that Zwang will be leading during the show on the key role that MIS software plays in today's print production environments that increasingly entail shorter runs, faster turnarounds and, often, smaller margins.

The EXECUTIVE OUTLOOK Conference, themed "The Challenge of Change in the New Era of Print," will take place on Saturday, October 2.

Andy Paparozzi, NAPL's Chief Economist, and Consultant Steven Schnoll will set the stage at the EXECUTIVE OUTLOOK Conference for the bevy of consultants, printers and suppliers who will probe the evolving business models and technologies that will enable print to compete in an e-centric world.

Day 3, Offset and Beyond Conference Highlights: The Cutting Edge of Technology. During the final morning session, Dr. Mark Bohan, vice president, technology and research, Printing Industries of America, provided a review of how InterTech™ Technology Awards have a proven track record for identifying innovations that succeed in practical application.