Steve Bonoff

Printing Industries of America today announces that IPA, the Association of Graphic Solutions Providers, and the Direct Marketing Association (DMA) will join it as association partners for the 2009 Converge Conference—the program focused on the next generation of print and communication services. The event will be held November 7-10, 2009, at the Hilton Orlando Bonnet Creek in Orlando, FL.

I  HAVE written a great deal about marketing strategies in this space, including everything from marketing basics to self-promotion and integrated communications strategies. One area of marketing that is often overlooked is the role of providing support to the sales force.