Stan Monfette

BY MARK SMITH What printer doesn't sell quality? The difference at Kirkwood Printing is the standard by which it is measured. Even when a client has signed off on a job, the work still must be deemed acceptable by the press manager or owner, as well as the lead press operator. "One of the defining attributes of Kirkwood is the length of time a client spends on a press proof. A lot of times the client makes no adjustment," reports Stan Monfette, prepress director. "With our production standards and emphasis on really getting to know our clients, we are able to quickly give them

BY MARK SMITH Rarely does the first generation of a "revolutionary" new technology live up to expectations. In software circles, for example, painful experience has taught many users to wait for version 2.0 of any new release. The saying, "Once bitten, twice shy," definitely applies. The greater the degree of disappointment, the longer the road will be to convincing potential adopters that a technology is now "real." Both stochastic/frequency-modulated (FM) screening and high-fidelity/extended gamut color separation technologies first made a lot of noise in the market during the mid '90s. Versions of each achieved some success, but both have been seen as failed technologies