Sanjay Sakhuja

“It’s not rocket science.” That same reply was given by two players in the market when asked about the challenges facing a printer looking to diversify into digital wide-format printing services. Adding this service seems like a natural extension of the printing industry’s digital evolution. Large-format ink-jet print engines have all but become the norm for some level of proofing, ranging from digital bluelines up to contract color. Putting aside the finishing requirements, digital color printing presents much the same proposition whether the output be an 8.5x11˝ sheet or large banner. Why, then, have so relatively few commercial printers gotten into the business? “Less