Sam Hill

Pricing decisions are the most mysterious and least understood in the business of commercial printing. We want our prices to be fair. We want them to cover our costs. We want them to provide a profit. Our salespeople moan that everything depends on the price of the job. Our accountants wail that we mustn't drop our prices below a given level or we'll go broke. What the Sam Hill is the right price for a job: the fair price, the competitive price, the price that covers the costs, that yields some profit? Where and how shall we decide? Looking for Answers We want the Lone Ranger's silver