Ryan Sauers

Ryan T. Sauers is the president of Sauers Consulting Strategies. The firm consults with the front end of printing and related organizations across the U.S. Key focus areas include: sales growth, brand positioning, organizational communications, organizational strategy, and integrated marketing. Sauers is a national speaker and writes feature articles in global publications. He is also an adjunct university professor teaching leadership, communication and entrepreneurship to business leaders. Sauers has been recognized as a thought leader in human behavior. He is a Certified Myers Briggs and DiSC Practitioner, as well as a Certified Marketing Executive. He is working on his Doctoral degree in Organizational Leadership and will achieve certification in Emotional Intelligence later this year. Sauers is author of the best-selling books: "Everyone is in Sales" and "Would You Buy from You?," and the host of Marketing Matters, a weekly radio show discussing relevant topics as they relate to marketing and communications. Visit: ryansauers.com

This week, I have an example of the confidence, not cockiness, it takes to be successful in sales. Take a cornerback in football. The cornerback, like a salesperson, is an island on to themselves. This means it is a lonely position.

How does your voice-mail sound when people listen to it? Go ahead and listen to yours. Does your message sound the same as everyone else’s OR is it unique? Remember that the title of this blog is Perception Is Reality, and the way people perceive your v-mail (for them to leave a message on) is their reality.

Many of the greatest communicators possessed strong passion as part of their communications strategy. This is why people were so eager and willing to follow them. Right? Along the same lines, are you passionate about graphic arts industry sales? I mean, are you in love with it?

It seems that everyone or every company I speak to in the printing industry is facing the same concerns, questions and fears. Tough times call for creative, well-planned and confident strategies. Many of the questions asked in this week's blog post, can be addressed through three components known as assessment, challenge and support.

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