Rickard Bindery

BY JACK RICKARD Until the 1990s, sheetfed printers had little opportunity to sell products with remoist glue. Today, short run remoist glue jobs are practical because the current crop of machines yield high quality jobs at good production rates. Both sheetfed and non-heatset web printers now can produce products with direct response reply devices and participate in profitable direct mail campaigns. There are primarily two ways of applying remoist glue. The older technology—cold application of water-soluble remoist glue—works by transferring glue to paper by either a wheel or a blanket. This process has two main advantages. First, heat by itself doesn't activate it, which means it's

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